Sunday, July 11, 2010

Life in a Day Launched by Filmmakers, YouTube and Sundance

I read in The Washington Post today about a new YouTube online documentary project coordinated with the Sundance Film Festival. It's called "Life in a Day".

It's certainly an interesting concept. It reminds me of some of the interesting "digital ethnography" research that has been done using YouTube videos. So this new documentary film project - involving Ridley Scott, Kevin Macdonald and the respected Sundance Institute - is one I'll be interested to see develop and in final form. Electronics-maker LG is listed as the corporate funder (though it's not mentioned in the article below or in the promo video, and its unclear what the company's role will be or what they get out of it other than visibility). YouTube and video projects like this one that take advantage of the platform will be explored in the Internet and Mobile Strategy Lab course I'm teaching at Johns Hopkins University in DC this fall.

The whole world seems to watch YouTube, and now a filmmaking team led by Oscar-winning documentary director Kevin Macdonald and producer Ridley Scott wants to use YouTube to turn a camera on the world.

Announced Tuesday, the project, called "Life in a Day," will seek nonfiction video submissions from around the globe in hopes of weaving together a snapshot collage of one 24-hour period of human life.

The idea is to encourage would-be directors to take out their cameras on July 24, shoot some footage and upload the results to YouTube, no editing required. Macdonald will sift through the entries and curate a full-length documentary using the clips as raw material. He also plans to show the final product at the Sundance Film Festival in January, with YouTube picking up the tab to fly 20 of the top submitters to the premiere in Park City, Utah.

Check out the original Los Angeles Times article from July 7 (reprinted in the Post today). Here is the YouTube promotional video for the project embedded below:

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